Australian musician Iggy Azalea has some nontraditional ideas and uses cryptocurrencies as a tool to get attention. She has recently started her token, known as ‘MOTHER,’ which has led her to come up with intentions to use it in the telecommunication sector. This means that fans will soon be able to buy phones and services in a telecom company that was co-founded by Azalea using these tokens. The decision can be regarded as a significant step in the further use of the MOTHER token in practice, with the opening of an online merchandise store a week ago. It has also boosted the MOTHER token value, establishing it as a multifunctional currency.
The MOTHER tokens that have started on the Solana blockchain recently have had their value rise to 18% in one entire day, according to DEXTools. This growth is especially noteworthy when compared with other meme coins and is quite the opposite of the 0.03% decline within the CoinDesk 20 Index that reflects the entire crypto market. Azalea also used X to announce her plans to relaunch a telecommunication company that she co-founded, which she intends to allow customers to pay for phones or subscribe to monthly cellular plans using $MOTHER or Sol.
Based on the additional information provided by Azalea, Unreal Mobile will be the leading provider of mobile services. They will have flexible monthly subscriptions that range between $20 and $80 depending on the data usage and preferred network. Also, customers will be able to choose different kinds of phones that will meet their demands and requirements. Sphere Labs will handle the payment infrastructure, but for now, no native token system has been implemented on the platform.
This strategy was developed based on a similar model that Solana blockchain recently employed, where it packaged its smartphones with BONk tokens. With this method in place, all units of their prominent Saga model were sold out in 2023. This approach has encouraged the issuance of Solana-based meme tokens, which in turn resulted in the development of the second Saga phone. By February 2024, more than 100,000 people had already ordered this new model.
The introduction of MOTHER tokens has prompted positive and negative feedback. Some within the cryptocurrency community were skeptical, wondering if it was just a scam to make money by using celebrities to popularize it or a genuine attempt to increase the acceptance of virtual currencies. Azalea’s support and the token’s clear use cases have allayed these doubts tremendously, and it saw its market value spike from launch at less than $10 million to $200 million.
The beginning of the telecom project will become a benchmark of the feasibility of the token and can alter the perception of celebrity-backed cryptocurrencies. Still, it significantly differs from mere speculation and seeks to implement services, which is still rare for such practices and, more specifically, for Azalea. This indicates that integrating blockchain technology into daily services can go beyond providing fascinating investment opportunities; it can also offer actual consumer benefits.
